New York Times - Sesame Street Scoops

Access to early childhood education plays a vital role in ensuring lifelong success. It is equally vital that these early learning experiences prepare children to enter a world where fact and opinion are becoming harder to discern everyday.

That’s why the New York Times has partnered with Sesame Street to create Scoops!

An eager hound dog with a nose for news, Scoops is the newest member of the Sesame Street cast, and will help teach viewers the news literacy skills and tools they need to succeed, now and tomorrow.


Creative Team

Director / Motion Graphics: Harut Harutyunyan

Copywriter:   Nathan Bolton

Art Directors: Serda Ursan

                       Sophia de Lara


The One Show finalist

NYT - Sesame Street: Behind the scenes