SUNDANCE: Risk Independence

When independent filmmakers release their work to the world, they risk judgment, they risk rejection and they risk exposure. We help the Sundance Institute create excitement for the upcoming festival by creating a series of Instagram videos that capture, celebrate and demonstrate embracing risk. The videos generated more than 57,000 views in ten days.

Creative Team

Director / Motion Graphics: Harut Harutyunyan

Art Directors: Serda Ursan

                        Stephanie Torres

                        Damian Antonio

Sundance Film Festival: Surreal video

Sundance Film Festival: Matches video

Sundance Film Festival: Instagram posts