SUNDANCE: Risk Independence
When independent filmmakers release their work to the world, they risk judgment, they risk rejection and they risk exposure. We help the Sundance Institute create excitement for the upcoming festival by creating a series of Instagram videos that capture, celebrate and demonstrate embracing risk. The videos generated more than 57,000 views in ten days.
Director / Motion Graphics: Harut Harutyunyan
Art Directors: Serda Ursan
Sundance Film Festival: Surreal video
Sundance Film Festival: Matches video
Sundance Film Festival: Instagram posts
Sundance Film Festival: Behind The Scenes