BeIN SPORTS is a global sports broadcast channel. They broadcast sports games, analysis shows, and news, all available live and through their streaming app. Their main sports are soccer and tennis, and their audience are fanatics.

Since BeIN Sports is based in Europe, I wanted to bring that fanatic aspect / energy to the Americas to be the driving force for the rebrand.

The brand name, BeIN, is a CTA (call to action) to the viewers. Using beIN_____ (blank) as a template, I was able to communicate different messages, and make viewers experience the obsession and excitement of sports. 

The graphic elements of the rebrand communicate the brand’s fun, energetic, and competitive personality. This is shown through all of the brand’s different platforms.